How Does a Small Business Track the Effectiveness of Multiple Forms of Marketing?

Tracking ROI

How Does a Small Business Track the Effectiveness of Multiple Forms of Marketing?

Q: My small business has some advertising on Facebook, other ads running in industry publications, one affiliate, and I have a sales person who manages direct sales. How do I track all these different marketing pieces? I don’t know which ads are working better than others. A: Let’s tackle tracking for each piece of your marketing […]

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